01
Marketing strategy and plan
Usually 3 to 5 weeks
The question
What should marketing do over the next twelve months, and what is it worth?
You leave with
- Segments and priorities
- Messages for each audience
- Channel plan, budget and a short dashboard
Marketing strategy
Decide where to compete. Then say it so the right buyers listen.
Strategy is the part of marketing that makes every other part cheaper. Before any campaign, brand or website, we decide where the company competes, for whom and with which message, and put it in writing so the whole team can act on it.
- for most strategy projects
- 2 to 8 weeks
- for most strategy projects
- scope and price before any work
- In writing
- scope and price before any work
- of marketing in international companies
- 20+ years
- of marketing in international companies
Five ways to start
Each one answers a decision.
02
Positioning and messaging
Usually 2 to 4 weeks
The question
Why should the right buyer choose you, and how do you say it in one sentence?
You leave with
- Positioning statement and value proposition
- Messaging guide for website, sales and social media
- Headlines and key texts ready to use
03
Go-to-market and launch
Usually 4 to 8 weeks
The question
How does a new product, service or market reach revenue, not just attention?
You leave with
- Launch goals, audiences and sequence
- Pricing and offer review
- Launch calendar with owners, and a review after 90 days
04
Market entry: Europe and Latin America
Usually 4 to 8 weeks
The question
Who decides, who pays and who influences in the new market, and which door opens first?
You leave with
- Market and regulatory landscape
- Partner and distributor options
- Entry plan with budget and milestones
05
Marketing audit and workshop
Usually 2 weeks
The question
What works today, what is worth stopping, and what comes first?
You leave with
- Review of website, materials, channels and results
- Half-day workshop with your team
- Written priorities with owners and dates
How a strategy project runs
Four steps, one person, no surprises.
- 01
First call
Free and without obligation: where the business is, where it needs to go, and which decision matters most.
- 02
Written scope
Scope, price and timeline in writing within two business days.
- 03
Work together
Interviews, numbers and market, turned into decisions in a few working sessions.
- 04
A plan to act on
A short written plan with owners and dates, presented to your team.
Built on results
Twenty years of marketing in international companies.
- $12M+
- first-year revenue from a patient access program I built
- 19%
- market share gained across five markets in a highly competitive category
- 70%
- lower international training costs, through a regional training center
After the plan
From the plan to the market.
A plan pays when it is carried out. I can stay on as your fractional CMO, and build the brand and the website the plan calls for.
Questions
Good to know
Each project is scoped and priced in writing after the first call, so you know the full price before any work begins.
Which decision matters most right now?
Book a free 30-minute call. We look at where the business is and which project would move it furthest.