Healthcare Marketing · Austria & Europe
I help doctors and health companies get found by the patients and customers who are already looking for them. Twenty years in medical devices and pharmaceuticals, formerly Boston Scientific. Now working with practices across Austria and Europe, and with MedTech and pharma companies internationally.
What I do
I make sure the people already looking for you can find you, understand you, and act. For a doctor that means patients. For a health company it means clinicians, buyers and payers. Most of the time the fix is the basics done properly, not a bigger budget.
01
Clear, fast, mobile-first and bilingual, with online booking so an interested patient can act at eleven at night instead of waiting to phone your reception.
02
Local search, maps and your business profile set up properly, so you appear when someone nearby searches your specialty rather than three competitors.
03
An English-language presence for the large international population in most European cities. They search in English, they rarely find anyone, and they usually pay privately.
04
For MedTech and pharma: positioning, go-to-market and market entry, built by someone who has done it inside a global medical device company.
The problem worth solving
Patients look for care differently than they did ten years ago. They search first, on their phone, often in English, and they tend to book where booking is easy. A practice can be excellent, established and busy, and still not appear in that moment.
Closing that gap is rarely about spending more. It is about being present, and understandable, where people are already looking.
Two kinds of client
For doctors and clinics
Helping private practices and clinics across Austria and Europe become findable, understood and easy to reach, including by the international patients most practices are currently invisible to.
For companies
Positioning, go-to-market strategy and market entry for medical device, pharmaceutical and health technology companies, particularly those moving between Europe and Spanish-speaking markets.
What it costs
There is a belief that senior marketing help is only for large organisations with large budgets. In my experience that is the single biggest reason good practices carry on being invisible.
Work is scoped to the situation in front of me. That can be one focused project with a fixed price agreed before anything starts, or ongoing support if you want it. There are no long contracts, no retainer you cannot leave, and nothing on the invoice you did not ask for. A small practice gets a small, well-chosen piece of work rather than a scaled down version of something built for a hospital.
The most useful thing you can do is tell me your budget at the start. I will tell you honestly what can be done within it, and if the answer is very little, I will say that too rather than sell you something that will not work.
Track record
About
I've spent more than twenty years doing marketing in healthcare, starting at Procter & Gamble and Roche, then nearly nine years at Roemmers, and four years at Boston Scientific leading marketing across five countries in Latin America.
That work taught me something that shapes everything I do now: in healthcare, you cannot market your way around the rules. You work inside them or you do not work at all. Learning how to build demand in regulated environments, where most of the usual tactics simply are not available to you, turned out to be the most useful skill I have.
A word on how I work, since it matters: I'm not a salesperson and I won't pitch you. What I'm good at is looking carefully at a situation and telling you honestly what I see, including when the answer is that you don't need me.
The care is rarely the problem.
The visibility is.
How it works
No commitment and no pitch. You tell me about your practice or your business, I ask the questions that matter, and I tell you honestly what I see. That clarity alone is often useful on its own.
I look at where you actually stand today: how patients or customers find you, what they encounter when they do, and how that compares with the market around you. Facts, not impressions.
Specific and built for your situation. Not a generic framework and not a sixty-page report. A short set of priorities you can start on immediately, in the order that matters.
Strategy is only worth something when it is built. I stay involved through delivery, and I remain the person you deal with throughout: no account managers, no handover to a junior team.
Based in Vienna
Five countries led simultaneously, in three languages, across different regulatory environments, cultures and distribution networks.
Get in touch
Whether you run a practice that patients struggle to find, or a company preparing to enter a new market, I'd be glad to hear about it. No pitch and no commitment, just a conversation about where you are and where you'd like to be. Tell me your budget and I will tell you honestly what can be done within it.
hello@javiersugo.com
Vienna, Austria