Fractional CMO
Your CMO, a few days a month.
Some companies are ready for a marketing leader before they are ready for a full-time one. As your fractional CMO I take that seat on a fixed number of days each month: I set the direction, run the plan with your team or agencies, and report the few numbers that show progress. When the brand or the website needs work, I build them too.
- each month, agreed in writing
- Fixed days
- each month, agreed in writing
- minimum, then month to month
- 3 months
- minimum, then month to month
- from strategy to website
- 1 person
- from strategy to website
What a fractional CMO does
Senior judgment, a few days at a time.
A fractional CMO is a senior marketing leader who works for your company part time, on a fixed number of days each month. The role is the same as a full-time chief marketing officer: decide where to compete, set the plan, lead the people who carry it out and answer for the results.
Direction
Where to compete, for whom, and what to say so the right buyers recognize you.
A plan the team follows
Twelve months of priorities with owners, dates, budget and the few numbers that matter.
Leadership
Your team and your agencies working on the same plan, reviewed every month.
Who it is for
For companies ready for a marketing leader.
Founder-led companies
The founder still runs marketing between everything else and wants a senior partner to take it over.
Teams ready for a lead
A marketing assistant, an agency or two, and the need for one person to set the priorities.
Companies crossing markets
A new country or a new language, between Europe and Latin America in particular.
Between two marketing heads
Senior cover while the company decides on its next hire.
The first 90 days
Listen, decide, deliver. Then the monthly rhythm.
- 01Days 1 to 30
Listen
Conversations with you, your team and a few customers, and a close look at your numbers, channels and materials.
- 02Days 31 to 60
Decide
Positioning, audiences, messages and a twelve-month plan with owners, dates and budget.
- 03Days 61 to 90
Deliver
The first campaigns and the changes that matter most, on the brand, the website or both.
- 04Every month after
Run and review
One page of results and priorities each month, and adjustments as the market moves.
Questions the first 30 days answer
- Which customers bring the most value, and how do they decide?
- Where does the company win today, and where is it losing ground?
- Which channels earn their budget, and which only look busy?
- What should the brand and the website say that they do not say yet?
Each month
What the role includes.
- A fixed number of days, agreed in writing before we start
- Leadership of your marketing plan, your team and your agencies
- A one-page review of results and priorities
- Direct access, with no account layer
- Brand and website work when it is part of the plan
The full package
Strategy to Launch
Your CMO, your brand and your website in one plan. For a new company, or one ready for a fresh start: the CMO role for the first months, with the brand strategy, the identity and a custom website built into the same plan and one written price.
- 01
Strategy
Positioning, audiences, messages and the twelve-month plan.
- 02
Brand
Story, voice and identity, delivered in a private brand portal.
- 03
Website
A custom website, written and built on the strategy.
- 04
Launch
The launch campaign, then the monthly rhythm as your CMO.
Price on request, in writing after the first call.
Why work with me
Strategy and execution from the same hands.
Twenty years of results
Marketing leadership in international companies, including $12M+ first-year revenue from a patient access program and 19% market share gained across five markets.
Strategy that gets built
The person who writes the plan also designs the brand and the website, so nothing gets lost between them.
Europe and Latin America
Four years leading regional marketing across five Latin American countries, now based in Vienna.
Direct access
You work with me from the first call, with no account managers in between.
Questions
Good to know
A senior marketing leader who works for your company a fixed number of days each month instead of full time. You get the strategy, the plan and the leadership of a chief marketing officer, for as long as the company needs it, at the cost of a few days.
Ready for a marketing leader?
A free 30-minute call is the first step. Tell me where the business is and where it needs to go, and leave the call with a clear view of what to do first.