Javier Sugo

Branding

A brand built with class, from the first idea to the last detail.

Strategy first, then identity, then everything the brand touches: social media, your website, your stationery and the launch. I lead the whole project myself and deliver your brand in a private online portal, ready for your team, your printers and your partners.

Request a quoteSee the demo portal
The demo brand portal for MIJOUR, a fictional Paris makeup house
after a free first call
Quote on request
after a free first call
from the first call to your brand portal
6 to 8 weeks
from the first call to your brand portal
strategy, identity and design
1 person
strategy, identity and design

What it includes

Strategy first. Identity second. Then the brand at work.

The order matters. A brand is built from what it stands for, and that is what sets this work apart from logo design.

01

Strategy

What the brand stands for, and for whom.

  • Research and market insight
  • Your offer, edited and named
  • A map of the competition and the space that is yours
  • Differentiation, with the proof behind it
  • Your niche and the customers you serve
  • Brand story, essence and promise
  • Mission, vision and values
  • Voice and tone
  • Look and feel
02

Identity

How the brand looks, everywhere.

  • Logo suite: wordmark, symbol and lockups
  • Logo rules, shown visually
  • Color palette with HEX, RGB, CMYK and Pantone
  • Typography with a complete hierarchy
  • Patterns, monogram, textures and icons
  • Photography direction
03

Applications

The brand at work, ready to use.

  • Social media posts and stories in a format of your own
  • Website direction: the home page and key pages
  • Business cards, letterhead and envelope
  • A launch campaign: the idea, the poster and where it runs
04

Marketing

A one page plan for the first six months.

  • Objectives you can measure
  • Content pillars: the stories you tell again and again
  • Channels and the role of each
  • A launch in three phases, with dates
  • The numbers to watch
05

Portal

Your brand in one private place.

  • Everything above on one calm page, on any device
  • Click to copy any color code or font name
  • Logos, color files, icons and guidelines to download
  • One link for printers, agencies and new hires
  • Kept up to date as the brand grows

How a project runs

Five steps, one person, usually 6 to 8 weeks.

  1. 01

    Week 1

    First call

    A free conversation about your business, your customers and where the brand needs to go. Then a written quote.

  2. 02

    Weeks 1 to 2

    Research and strategy

    Customers, competition and market, turned into positioning, story, values and voice.

  3. 03

    Weeks 2 to 4

    Identity

    Logo suite, colors, typography and brand elements, presented with the reasons behind them and refined with you.

  4. 04

    Weeks 4 to 6

    Applications and marketing

    Social media, website direction, stationery and the launch campaign, together with the marketing plan, designed and ready to use.

  5. 05

    Weeks 6 to 8

    Portal delivery

    Your private brand portal goes live with every file to download, and one link to share with everyone who works with the brand.

Your brand in a private online portal

Everything in one place, for everyone who works with your brand.

Instead of a folder of files, you receive a private web page made for your brand: the strategy, the identity and every application, readable on any device. Colors and font names copy with one click, logos and files download in the right formats, and one link is all your printer, agency or new hire needs.

  • Logos in SVG and PNG
  • Color files in ASE, TXT and CSS
  • Icons, and the guidelines as a PDF
  • Updated as the brand grows, with versions and dates
See the demo portal

The demo shows MIJOUR, a fictional Paris makeup house. Its people, products and numbers are invented; real client portals are private.

The demo brand portal for MIJOUR, a fictional Paris makeup house

Who it is for

For businesses that want to be recognized, trusted and chosen.

New brands

Founders launching a product, a studio or a firm who want to look established from day one.

Brands that have grown

Businesses ready for a look that matches the quality of what they offer today.

Premium products and services

Beauty, fashion, food, hospitality and professional services, where details decide.

Teams that need one reference

Companies where several people, agencies or countries present the brand and need to do it the same way.

Questions

Good to know

It is much more. The logo comes after the strategy: research, positioning, story, voice and look and feel. That is what gives the identity a reason and keeps it consistent everywhere.

Request a quote

Tell me about your brand.

Share a few details and I reply within one business day to set up a free first call. You receive a written quote before any work begins.

Prefer email?

hello@javiersugo.com